The paper highlights the weaknesses of masonry buildings as commonly built in most parts of the globe and emphasizes the need to implement seismic strengthening measures for such construction. It is brought out that the technology and methodology for improving seismic strength and behaviour of masonry buildings exist but there is need to translate these into practice. Awareness amongst the practi- cing engineers/architects as well as others associated with construction needs to be created for successful implementation of strengthening measures.